Around this time last year, The New York Times put up its content paywall. Unless you were a subscriber to either its printed papers or digital smartphone/tablet plans, you could only read 20 articles for free per month. Starting next month, you'll get access to half of that.
Whether readers like the idea of paywall or not, The New York Times is keeping it up. In a press release, The New York Times Media Group announced that it had amassed 454,000 paid subscriptions across its digital subscriptions for e-readers, tablets and smartphones.
You know what happens when a company gets greedy. Instead of 20 free articles, NYT site visitors will be rewarded with 10 free articles per month!
The "Top News" section on smartphones and tablets will stay free as will the homepage and all section front pages the company said.
And lastly, if you visit the online news site "through links from e-mail, search, blogs and social media" you'll still be able to read as much as you want. So get sharing!
New York Times digital subscription can be found here.
Responding to ABC News on whether the new changes will impact the Times' traffic:
Linda Zebian, corporate communications manager at the New York Times Media Group, told ABC News that the change will be minimal as the number of Times' nonsubscribers that read more than 10 articles but less than 20 is small.
"We expect it to have minimal impact on traffic and our content will still be accessible through searches and third-party providers," Zebian said. She added that the company believes that 10 articles a month with free access to the homepage struck a better balance.
"It provides us the opportunity to convince another segment of our audience that the Times provides journalism worth paying for," she said.
At this rate, if the New York Times reaches a million digital subscribers in another year, next year's reward should be a whopping five free articles per month. What a deal it'll be.