For the sake of promoting safe sex, Planned Parenthood of the Great Northwest (PPGNW) handed out 55,000 condoms with QR codes that can be scanned with a smartphone to college students. Can gamifying condom usage result in more youngins' practicing safer sex? PPGNW sure hopes so.
It's kind of like FourSquare — only completely anonymous. PPGNW's WhereDidYouWearIt website includes an interactive map that lets you "check-in" to places you've had sex with the associated condom.
After adding filling in a few survey questions, users can see what types of gender, orientation, approximate age, location and other details about the types of people having sex in that particular area. Again, it's totally anonymous and the website never saves your actual address.
The map currently tracks safe sex condom usage in all 50 states as well as from six continents.
There don't appear to be any actual images of the condoms floating around (maybe people were just too eager to get down and do it), but it seems only natural that the QR codes are printed on the condom packaging and not on the actual rubber themselves. That would just be...messy, and really hard to scan.
PPGNW's not the first one to QR-coded condoms. Swedish agency Ester, did nearly the same idea with an iPhone and Android app with more targeted results aimed at Stockholm adults last year.
We're all for safe sex, but it's not like it's something that anyone should have to brag about. It's a good thing the data is anonymous.