In a bid to make people more aware of the available digital content that Google has to offer, the Internet giant is rebadging Android Market and its apps under an iTunes-like hub called Google Play. Hopefully, with it, Google can start selling more e-books, movies, and music.
Android smartphone and tablet users shouldn't find much of a learning curve to the new interface and design tweak as the content of apps and services will still remain unchanged. Ultimately, the point of the redesign is to make it easier for users to discover new apps.
Comparing apples to apples, Android Market is eclipsed by Apple's iTunes in shifting app volume. Apple just crossed 25 billion apps downloaded since 2008 whereas Android Market has only mustered 13 billion.
Simply from looking at the front page of the Google Play Store, we can already tell that this is a step in the right direction. On the left side are nice big and colorful sections for Music, Books, Movies and Android apps. Similar to its system-wide redesign that added more white space to its design, the new Google Play Store is much more "friendlier" to visit.
While the ultimate goal will be to steer users toward the Android platform, Google Play is really the crossroad where Google makes it clear that its transforming into a digital content provider and not just as a search engine company that serves advertisements.
Amazon and Apple, Google's really ready to play now.
Via Associated Press