What smartphone makers could learn from this bamboo phone

Kieron-Scott Woodhouse's bamboo-hulled smartphone isn't destined for mass production and world acclaim. Instead, it'll see a smaller run, be sold in targeted markets and in boutiques where design is appreciated, and that'll probably be that. Even still, keen designers and smartphone makers would do well to peek at what Woodhouse is doing — his phone, the ADzero, is half the weight of an iPhone even with its larger screen.

Woodhouse, a design student in the U.K. at Middlesex University, came up with the idea for ADzero based on his interest in alternative construction methods for phones. In fact, one of his early concepts with which he was just "messing about with materials, trying to find quality materials," turned into a handset made out of steel and bronze. That led him to be contacted by Jerry Lao, a tech entrepreneur looking to make a splash with something different.

That something different: a phone that uses a bamboo exterior, and not just because it looks pretty. According to Woodhouse, bamboo was selected very carefully, as the phone was first destined for Chinese markets and bamboo could be locally sourced there. It also grows fast, making it "very sustainable," and ADzero "found a process of actually making it just as strong as any kind of plastic," according to Woodhouse.

Taking a step back and tailoring the phone's design to a region of the world, Woodhouse produced something that's not just fetching, but sounds like some solid design, too.

You can see more of the ADzero in the gallery below, as well as a video with Woodhouse showing off the smartphone.

ADzero, via Middlesex University, via Pocket-lint

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