Betting big on Windows Phone and its new Lumia smartphones was a ballsy move for Nokia. Despite minor shortcomings on the Lumia 800 and 710, Nokia's managed to sell 1 million Lumias, putting the company back on track to growth.
I've said it before and I'll say it again — the Lumia 800 is a very good smartphone, in terms of hardware quality. Windows Phone 7 is alright. It's not my cup of tea for productivity, but it's a usable mobile OS and one that my colleague Stewart Wolpin argues is the right move to retake North America.
Speaking to Bloomberg Businessweek Nokia's CEO Steve Elop thinks that Nokia's back in the game:
"In the war of ecosystems, clearly there are some strong contenders already on the field," Elop said in a statement. "And with Lumia, we have demonstrated that we belong on the field."
Add to the fact that there are now 60,000 Windows Phone apps (10,000 new apps added in the last 40 days) and things certainly look optimistic.
While one million units might seem like a lot, it's still small change compared to the 377,900 iPhones Apple sells in 24 hours. Nokia's still got a lot of work to do before it can make Windows Phone a platform even compete with the volume of Android and iOS smartphones sold.
Good things are on the horizon, though. In the wings, Nokia's prepping the Lumia 900 for AT&T. The 900 is specifically tailored to American tastes — including the addition of a front-facing camera, a larger 4.3-inch screen and 4G LTE with bigger battery.
Time will prove if Windows Phone 7 has what it takes to carry Nokia back to the top. With RIM recently breaking up its co-CEOs and turning the reigns over to Thorsten Heins, and confidence in the company at an all-time low, Nokia might just be able to claim third place behind Android and iOS, if it plays its cards right.