This CES is undeniably centered mostly around TVs. Business and press folks alike love to oooh and ahhh at them and companies like Haier love to put them on display. While the future of TV could be 3D, glasses-free 3D, voice control, motion control, 4K, 8K or wireless, Haier is taking a bet with transparent TVs.
I hate to bring up Minority Report up all the time, but that's exactly the first thing that comes to mind when you look through Haier's two transparent TVs — a 22-inch and a 46-inch model.
Both OLED TVs have a resolution of 1680x1050, a 15 percent more efficient power consumption that regular LED TVs, five millisecond response times and some pretty decent viewing angles.
Sadly, Haier wasn't showing off any content that would make my eyeballs tear up in bliss. That might be because the display only has an 8-bit color depth.
Yes, it's fun to stick your hand behind the screen and go, "Ma, can you see my hand?!" but the disappointment kicks in when you ask, "Now what?"
The main issue with a transparent TV is that it still requires a type of lighting to illuminate the display. That's why both models were sitting in front of some back-lit illumination. Really, unless you've got a really bright light source sitting behind the transparent display, it'll otherwise be very dark.
Haier says that these are mainly commercial products that it thinks will lead to innovative advertisements for in-store window displays that are more interactive. The company declined to comment on pricing for a transparent TV.
Tell us, what would you use a transparent TV for? Sound off in the comments below.
Posted on location at CES 2012 in Las Vegas.
All photos taken by Raymond Wong for DVICE. Video shot and edited by Raymond Wong for DVICE.