Gadget companies going (RED), giving back on World AIDS day

Today is World AIDS Day — a day dedicated for people around the world to unite in spreading awareness about the disease and to contribute towards education and finding a cure. Tech companies are joining the effort, too, painting a lot of their tech a fetching shade of red.

Mobile phone battery booster maker Mophie is one of the gadget peddlers supporting the cause with special edition battery packs for iPhones and tablets. 5% of the sales of the Mophie(RED) products will go to the Global Fund to Fight AIDS, Malaria and Tuberculosis.

Mophie's glossy (RED) line will include special editions of its "juice" pack air and juice pack plus with a 2000 mAh battery capacity in an eye-catching red hue — two peripherals we've played with (and liked). These external batteries for the iPhone give the device over twice the battery life, and also serves as a handy protective shell.

You can see the rest of Mophie's (RED) lineup here, including the Mophie juice pack reserve, boost, and powerstation all in special red. The reserve and boost are pocket-sized iPhone and iPod Touch chargers with 700 mAh and 2000 mAh capacity, respectively. The powerstation has a 4,000 mAh battery capacity and while designed to work with the iPad, it should also work with any USB enabled tablet or smartphone.

Mophie joins scores of other companies which have joined the (RED) campaign. The (RED) campaign encourages partners to create custom red editions of their products and donate portions of sales to projects aimed at creating an AIDS-free generation by 2015. You can see all the players involved right here.

There is a vital need to continue the fight for a cure with 2009 figures indicating over 33.3 million people around the world living with HIV/AIDS. AIDS is the leading cause of death in Sub-Saharan Africa, and the fourth leading cause of death globally.

(RED), via Mophie, via ChipChick

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