Time Sculpture commercial bends the rules of time and space

Thanks to the movie The Matrix, bullet time special effects are now old hat, but one group of commercial producers dug a little deeper to see what the technique might yield if taken to the extreme.

The result is the UK commercial for Toshiba known as "Time Sculpture," a piece that earned London's Hungry Man studio a Guinness Book of World Records nod for having used the highest number of moving image cameras in a composite shot. The entire shoot used 200 Gigashot high-definition video cameras logging 110 hours of film that added up to 20 terabytes of data. You can check out the commercial and the behind-the-scenes making-of process in the videos below.

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