Thanks to the movie The Matrix, bullet time special effects are now old hat, but one group of commercial producers dug a little deeper to see what the technique might yield if taken to the extreme.

The result is the UK commercial for Toshiba known as "Time Sculpture," a piece that earned London's Hungry Man studio a Guinness Book of World Records nod for having used the highest number of moving image cameras in a composite shot. The entire shoot used 200 Gigashot high-definition video cameras logging 110 hours of film that added up to 20 terabytes of data. You can check out the commercial and the behind-the-scenes making-of process in the videos below.