After all sorts of hullaballoo over who was going to buy the for-sale Hulu, it looks like the answer is nobody. Hulu is no longer for sale.

Despite getting interest from Google, Yahoo and Dish Network, amongst others, Hulu has decided that it doesn't want to be sold after all due to its "unique and compelling strategic value to its owners." A more likely reason? They didn't like the bids they were getting.

Basically, no one wanted to pay billions of dollars for a site that could only guarantee that its greatest asset — its catalog of streaming shows — would be around for two years. Beyond that, they only guarantee the new buyer would have is that they'd own the domain name and the video player. They'd need to figure out how to resign the licensing agreements themselves.

So Hulu is on its own, officially. Hopefully they can keep this thing alive and kicking.

Via Warming Glow