It looks like all the bids are in, and Dish Network ended up with the highest figure at $1.9 billion for the service. But don't count Google out! They made a much bigger $4 billion bid for a more comprehensive deal. What's gonna happen?
Well, now Hulu needs to figure out what it wants. Dish wants not only the streaming content but also the tech behind it, which is why the company's bid was higher than players like Amazon and Yahoo, both of which weren't too psyched about the two-year expiration date on content deals. And that's also why Google offered so much more: the search giant wants at least twice as much time with all that lovely content.
So Hulu needs to decide which buyer to go with, if either of them. The streaming site could decide to not sell to anybody after all, even, seeing as Hulu was hoping to have a traditional bid of over $2 billion. We'll just have to see what Hulu ends up deciding, and what it means for the Hulu model and its split between subscriber access bolstered by plenty of free, ad-supported video.
Via Business Insider