Here it is, the Kindle Fire, Amazon's 7-inch tablet. Amazon's not trying to slay the iPad with the Kindle Fire, it's a tablet for the rest of us. We're excited because it's small, minimal in design, and affordable at $200 — just the way a Kindle tablet should be.
Why is the Amazon's tablet called the Kindle Fire? Simply because "from kindle, the fire is born." How cheesy.
The Jelly Inside The Donut
The tablet does sport a fast dual-core processor, 8GB of internal storage, speakers, micro USB port, audio jack and its screen has a 1024 x 600 resolution and is made out of Gorilla glass with IPS technology so viewing angles are gorgeous. It's weight? Only 14.6 ounces.
There are no cameras on the Kindle Fire, but that's alright. The E Ink Kindle e-readers didn't have any either and they still managed to become a hit with consumers.
The Kindle Fire will come in one model: Wi-Fi. No 3G model this time. Battery life is rated at 8 hours of on reading and 7.5 hours of video with Wi-Fi off. It takes four hours for one complete charge.
All your content is backed up into the Amazon Cloud. Imagine syncing movies from one device to another — wirelessly. Now you can watch a movie on your Kindle Fire and then continue it on your HDTV.
Made For Consuming Media, Not Creating Media
The Kindle Fire will come with what we called the "Amazon Difference" — that is the suite of content services that Amazon has slowly built over the years.
Whereas Apple's Macs and iOS devices have always focused on consuming and creating content, Amazon's mission with the Kindle has always been to deliver content to consumers and the same philosophy applies to the Kindle Fire.
Doing so lets the media veterans handle the content. All consumers have to do is sit back and enjoy the show, and err... music, games and books.
Music, videos, e-books, magazines, newspapers, and apps will all be accessible through a Cover Flow-like carousel.
There's also a Kindle-customized Web browser — Amazon Silk. It's a completely cloud accelerated, meaning Amazon will do all the heavy lifting to speed up Web page loads.
iPad and Nook Color Killer?
The rumors are still strong that Barnes & Noble will release a Nook Color 2 as it heads into its first anniversary.
Killing off the iPad is also ridiculous to imagine. The Kindle Fire is not an attempt to take down Apple's goliath, but to widen the amount of users who start consuming digital content, but don't want to pay $500 to do so.
At the very least, the Kindle Fire will disrupt the tablets on the market and provide an alternate path for consumers to trot down.
Priced at $200, the Kindle Fire is going to make its competitors in the 7-inch tablet space look expensive. If the iPad 2 sells for $500 and that's for a 9.7-inch screen device, consumers are going to vote with their wallets. Any 7-inch tablet that costs more than the Kindle Fire is not going to survive the cold winter.
The official release date for the Kindle Fire is November 15. Pre-orders for the Kindle Fire can be ordered online today on Amazon's site.
Say Hello To The Whole Kindle Family
All photos for DVICE by Raymond Wong