Amazon talked a lot of game today about being different with the Kindle Fire. We're going to have to play with it more before we can decide any which way, but one feature really stands out: Amazon Silk, the Fire's speedy cloud-powered Web browser.
When showing off Amazon Silk Wednesday morning, Amazon founder and CEO Jeff Bezos declared that today's websites simply don't play well with mobile devices. That's more or less true — pretty much every website worth its bandwidth has a mobile version or app. Going to the vanilla site means forcing your phone to hit up multiple servers, slog through scripts and images not optimized for its smaller screen and lesser processing power.
What Silk does, then, is what's being called "dynamic split browsing" by Amazon. Instead of taxing your Fire's processor, Amazon is going to use its EC2 cloud service to crunch all the heavy site data and optimize the information there automatically for your phone. That means all the scripts and images and ad links that normally gum up the works in the background will stay in the background, in the cloud, and push to the Fire over the network, rather than force it to process the data itself.
The end result, Amazon promises, is a snappier Web experience on the Fire. The downside? It's only on Kindle Fire. When we first heard word of it, we were thinking it'd be an alternative to Chrome or Firefox. It's not, not yet, though it could definitely change the landscape regarding how we browse on mobile.
Say Hello To The Whole Kindle Family