Let's face it: most data isn't all that valuable. Some of your vacation photos, some work files and a handful of MP3s may have some personal value, but they're pretty much worthless in the marketplace. Not so when they're stored on a thumb drive made of gold!
The 4GB Gold Ingot USB drive isn't all that subtle, as it's shaped like a gold brick. It's not solid gold, of course; it's a wooden box coated with high-quality gold leaf from Kanazawa City in the Ishikawa Prefecture in Japan. For that shininess, you'll pay a whopping $186 for this otherwise unremarkable drive. Whatever, call me when you make a solid-gold drive, Japan.