People don't go to the movies like they used to, so theaters are always looking for new ways to put butts in the seats. One company's plan is for them to replace those old, boring seats with new ones that move along with the movie.
Here's how Roger Ebert describes the D-BOX tech:
D-BOX Motion Code [technology] uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic immersive experience.
So basically, you get rumbled around whenever there is a scene with a car crash or the like. It sounds neat, but also like it would only work with specific genres of movies.
What do you think? Would you go specifically to a theater that had these installed?