Advertising people are always trying new ways to make their product stand out, but this is the first time I've ever seen them suggest that you actually eat the ad.

Developed as part of Volkswagen's Eat The Road campaign for South Africa, the page is made from glutinous rice, flour, water, salt, propylene glycol, coloring and glycerin, and is supposedly completely edible.

Created by the Ogilvy agency's South African office, the ad ran in the April issue of the South African edition of Auto Trader.

I just hope it didn't taste like asphalt.

Ads of the World, via OhGizmo!