Oh lord. Pepsi, purveyors of fine corn syrup delivery devices, have a new invention, and it's a "social vending machine." Yes, they've taken the internet's latest buzzword, and combined it with a way to give them money for sugarwater!
Here's how it works:
Pepsi's new system lets users give their friends a beverage gift by entering the recipient's name, mobile phone number and a personalized text message or video. The gift is delivered with a system code and instructions to redeem it at any similar machine.You see, it's a great way to encourage consumer loyalty and stickiness and get them to consistently return to the POS while tying it into existing social structures. Also, it's a great way to get friends to encourage other friends to slowly kill themselves via unhealthy lifestyle and diet choices. But hey, as long as people literally run to use these things, maybe the effects will offset.
Oh, and also:
The system also allows "random acts of refreshment," or the ability to buy a drink for a stranger, in situations such as sending "a symbol of encouragement to a city that's experienced some challenging weather or a congratulatory beverage to a university that just won a championship," PepsiCo said.Congrats on the athletic achievement! Here is a higher risk of diabetes! You've earned it!