Well, the all-you-can data party Verizon's been throwing may be ending sooner than later, folks. In fact, if you were waiting for the iPhone 5 and hoping to nab an unlimited plan to go along with it, you probably won't be able to do that.
Speaking to Reuters, Verizon CFO Fran Shammo was hoping her name, which is surprisingly fun to say out loud, would distract us from her grim message that Verizon could boot unlimited data: "We will probably do that in the mid-summer time frame." She went on to add that the company "didn't want to put up a barrier" for users who wanted to try out the iPhone 4 on Verizon's network.
Translation? They get you in with a taste of the good stuff, then when things get hairy you're still hooked. Maybe that's a bit cynical, however, as the company doesn't force a long two year contract with the iPhone 4, though heavily subsidizes the purchase if you sign up for it.
Either way, having all of these powerful smartphones on your network — as Verizon and AT&T have found — can be a drain on more than just your network as it can eat into profits. This could just be it: if we want our powerful toys, we may have to dish out on a tiered data basis.