The era of shredding on fake plastic guitar and spinning a fake vinyl disc with colorful buttons is over. Activision has officially ceased development of future Guitar Hero and DJ Hero games.
Citing decreased demand and interest for music-based games, Activision says it "cannot make these games profitable given the current market." I'll say, the age old adage of "if you've seen one, you've seen them all" certainly applied to both game franchises. I can't even remember the last time I touched my plastic guitar — I haven't a clue where I even stashed it anymore.
Activision says the axing of its music game franchises was strictly business-based. Instead, the publisher will focus more on Blizzard games, Call of Duty and Bungie's new IP (developers of Halo).
If you were looking forward to a new iteration of the Guitar Hero franchise, it looks like the last game, Warriors of Rock was the end of the line.