Sony Pictures is testing out a couple of new features in the iTunes movie store meant to entice people into spending their hard-earned money on movies. One feature involves being able to search for words in the script and then jumping to that scene in the movie, and the other lets you share clips on social networking sites.
What do you think? Would be able to search a movie textually make you want to buy it on iTunes rather than through another venue? It's certainly an interesting idea, albeit one I can't imagine using more than a few times. We'll see if any other studios follow suit.