Apple's iPhone sees incredible success because it syncs to iTunes on both Mac and Windows computers. While many will argue that iTunes has become a bloated and slow piece of software — there is no denying that if it was a Mac OS X only software, there probably wouldn't be as many iPhone owners as there are. Microsoft will finally release a tool that will allow Windows Phone 7 to sync to Macs.
One of the biggest complaints about Microsoft's Zune portable media players is that they can't sync to Macs — only to Windows. A bit of a bummer for those who loved the Zune HD (myself included) but use Macs. Yes, there are alternative ways of fixing the problem such as virtualizing Windows or running Bootcamp, but most people would rather live without than go through all the hassle of installing an entire operating system just for one piece of software. Or buy an iPod instead.
Microsoft isn't stupid, they know that its Zune HD has the looks and the smooth software — it just didn't have the desktop syncing client to woo Mac owners. According to a Microsoft spokesperson who spoke to Ars Technica, the company will release a tool that will "sync select content with Mac computers" by the end of this year. We don't know what that "select content" covers but it will likely be the important stuff like contacts, photos, music, video, etc.
Regardless of how the tool will actually function — Microsoft's realization that they can corner Apple fanboys with their brilliant Windows Phone 7 attempt is a step in the right direction to making sure the platform doesn't flop completely.