Okay, this is really cool. For the upcoming London Design Festival, Audi has partnered with Clemens Weisshaar and Reed Kram to transform London's famous Trafalgar Square into "an interactive message center" called Outrace.

With the help of eight giant, industrial robots from Audi's production line and powerful LEDs attached to the robot arms, messages will be scrawled into the air for Londoners to enjoy.

Not quite within eyeshot of Trafalgar? That's okay, you can still take part by sending your very own message starting today through September 23. Learn more about how to outrace here.

Via Cool Hunting