As far as publicity stunts go, this is a pretty good way to do it. At first we were just expecting to see a balloon go straight through a few Multipliers. Who cares, right? Then we saw a turn coming. Then there's even a "jump" of sorts. Check it all out in the video below.
It'd be fun to replicate something like this yourself, wouldn't it? At $450 a pop for a Multiplier, though, we'll leave it to Dyson.