Yesterday afternoon Lego celebrated the grand opening of its Rockefeller Center store in New York City. The big event climaxed with the final assembly of a 16-foot-tall, two-ton Big Apple that 17,000 people helped build. The store also houses Lego versions of over two dozen classic New York landmarks and scenes.
We dropped by and caught the grand opening festivities on film, as well as the Legoland version of New York. Expect regular check-ins since now that the new store is open (the company's first in Manhattan), Lego is officially DVICE's neighbor (our headquarters is in 30 Rock). A lifelong dream is finally realized….
Browse our Lego photos in the gallery below — clicking on any pic will show you the full-res version.