Just a few minutes after members of the band The Anix got their hands on an iPhone 4, they were shooting this HD music video using its 720p camcorder. So if you're wondering if that onboard camera is capable of serious video production, here's your evidence. Besides the raw creativity brought to bear, one reason this video looks so good: they taped their new iPhone onto a tripod.
At first, we thought this video was also edited on an iPhone 4, fulfilling that longtime fantasy of a complete production studio in the palm of one's hand. Except for a few lens flares and a bit of color correction, this video could have been edited using the iPhone version of iMovie. But the band says it was done on a MacBook Pro, probably with the industry-standard professional video editing application, Final Cut Pro.
We've been experimenting with the $4.99 iMovie app on iPhone 4, and although its tools are crude, it would be possible to create a high-quality music video with it. Just add talent, good lighting, a stable shooting platform and pretty visuals. It won't be long before HD videos created on iPhones proliferate, signifying the dawn of a whole new art form. This first effort certainly shows the possibilities.