What the hell are augmented reality cookies? Watch this video

At first glance these cookies aren't anything special, but wait until you hold them up to a webcam. Boom! There's a six-sided thingamajig growing out of the top of each one. Who says augmented reality is only good for advertising?

While the cookies look straightforward, their assembly is anything but. The two-toned dough must be rolled out and assembled in an intricate pattern for that L-shaped design to appear on top. As soon as the webcam software detects that shape, it displays the 3D graphic of the maker's choice. Tasty.

Via Designboom