In 1986, Radio Shack sold that decade's approximation of the e-book reader: the "Electronic Book." It only cost $25 and hooked up with a computer to provide an interactive learning experience — it was geared toward teaching children rather than adult reading.
While the reader itself was $25, the software/page packets were just as expensive at $20 to $25 a pop. These weren't fresh titles like the latest novel. Instead, you were looking to buy educational packages such as "Solar Explorer" and "Word Master" and "The Number Factory." Fast forward to now: a Kindle will set you back ten times as much at over $250, though the books for it cost a couple bucks.
We especially love the "easy-to-use" section:
The Electronic Book attaches easily to the joystick port in the Color Computer 2. Choose one of six optional software packages and insert the colorful activity pages into the Electronic Book. Then simply load the cassette or disk-based software into the computer and begin the action.
(Side note: who wants to print that coupon off in the bottom right of the flier and send it off?)