Polaroid finally returns to instant film, rips you off in the process

This here is the Polaroid 300. It should be one of the most exciting things to happen to casual photography for a while. It's not, for three awful, terrible, why-would-you-do-that reasons.

First up? The camera is $90. Okay, okay, I can stomach $90, even though I could buy any number of classic models for a fraction of that on Ebay. So let's move onto point number two: the film. Discontinued a while back by Polaroid, the company is once again offering the instant-processing film for the 300. It comes in packs of 10 and costs $10. In other words, every time you take a picture, another buck just magically disappeared out of your wallet. Instead of taking a page from cheap disposable cameras — the spirit of which the original Polaroid instant cameras embodied — the 300 instead feels more like a printer. People hate their printers.

The third reason is perhaps the worst, though. An eagle-eyed commenter over on Engadget identified the 300 as a rebrand of FujiFilm's Instax Mini 7, which also uses 10-sheet packs of instant film. Why would you borrow someone else's design, when your own company did it right and did it best, and has a massive back-catalog of classic designs to pull from? Embarrassing.

With the right feel (and the right price), I would have bought a 300 on the spot. Thanks for the thought, at least, Polaroid. Better luck next time.

As an eagle-eyed commenter over on Engadget identified the 300 as a rebrand of FujiFilm's Instax Mini 7, which also uses 10-sheet packs of instant film. Talk about zero effort. Where's the love?)

Polaroid, via Test Freaks