Hitachi's Wearable Brain Analyzer will also make you look crazy

The researchers at Hitachi and Hitachi Kokusai Denki Engineering have just unveiled their new wearable brain analyzer. Despite the device's rather humorous appearance, it's very serious mission is to assist scientists at research institutes and help companies develop their neuro-marketing strategies.

Light weight and easy to assemble, the wearable encephalometer also has a built-in battery and can be controlled via wireless LAN. The company hopes to release the product sometime this year for 10 million yen (approximately $107,147).

Via Nikkei