For a phone called 'Lotta,' this thing has little going on

Then again, that's the point. Designer Ichiro Iwasaki, a one-time member of the Sony Design Center who spent many years studying design in Italy, designed the Lotta to be a no-frills phone that isn't trying to win you over with amazing features, but rather with its strikingly minimalistic good looks. Even the more colorful versions of the two-tone Lotta don't feel like they're crowding the design.

It's fitting that Iwasaki designed his phone for iida, a Japanese company that focuses on cellphones that eschew loading up on features for basic functionality and a thoughtful design. Sadly, you'll probably never see the Lotta here in the US, though you can ogle all you want in the gallery down below.

Lotta, via Minimalissimo