Augmented reality show is like watching Avatar on shrooms

The U.K. isn't always at the front of the pack when it comes to developing new technologies, but when it comes to deploying cutting-edge tools, they've mastered the art of innovative mashups. For its most recent show, British fashion house Cassette Playa employed the use of augmented reality by embedding their designs in special codes.

Wearing the clothes, models step in front of a webcam. Their images are then projected onto a screen and special software turns them into something that looks like a cross between Second Life and Avatar, visions far stranger than even the late great Alexander McQueen could generate.

Via DesignBoom