Lebedev dreams up a mesmerizing clock that's not what it seems

Russian artist, wizard, inventor and coolness impresario Art Lebedev revealed yet another of his brilliant design concepts, this time for a clock he calls Segmentus. Says he, "It's time for true postmodernism." Lebedev's ideas often turn into real products, so this is one design concept that can be taken seriously.

This is so cool, it makes us want to stroll around and croon that bizarre Russian Ya Ya Ya song. It looks strangely beautiful in the still shot above, but take a look at this video to see how its ersatz digital numerals are actually multi-segmented rotating posts:

Art Lebedev, via Craziest Gadgets