CBS will be getting tricky with the Super Bowl XLIV broadcast, rolling out a special magnifying glass effect created by Orad TVs Motion Video Play (MVP) system. As you can see in this video, the MVP can give you a much tighter look at what's happening, and it can automatically follow a player wherever he goes in the shot.

That's not all the MVP can do. It's loaded with image analysis tech that works beautifully on live television, generating real-time tracking information of multiple players or objects. You might have seen some of these tricks on football broadcasts, tracking the trajectory of the football. Amazing stuff.

Via Orad