Google wants YouTube to be more than just a way to watch a cat playing piano. In fact, as soon as this Friday you may be able to rent on watch movies on the currently ad-supported video website, as part of a partnership between YouTube and the Sundance Film Festival.
Movie options will be limited to the Sundance Film Festival's selection at first, and will cost $4 for a 48-hour rental. YouTube hopes that the experiment will encourage movie studios to consider putting their shows on the site, with prices set by the studios and the option to have a rental last from one to 90 days.
As a place people go to watch video content for free, however, it'll be interesting to see if YouTube can compete in the streaming video space, taking on the big boys such as Netflix.