On the one hand, it would be mighty convenient to have power, network and multimedia jacks easily accessible from a retractable pillar in the center of your table. On the other hand, it'll make your living room feel a bit like an airport terminal.
Also, who thought putting a beanbag at the base of a table was a good idea? Because man, this thing is ugly. Put that outlet pillar in a nicer-looking table and you've got yourself a decent product. Especially if you're going to try to charge $1,470 for it, like these folks are doing, you'll want it to, you know, look nice.