UK agency puts graphic EQ on Scotch whiskey

The creative wonks at the UK packaging agency The Core recently came up with one of the coolest tech-meets-marketing presentations ever. As a promotion for Ballantine's Finest, a brand of Scotch whiskey, the agency created a limited edition bottle that features a graphic equalizer that appears to respond to audio input.

The name of the campaign is "Listen To Your Beat" and the special bottles are limited to about 20,000. Unfortunately, the bottles aren't for sale, they will be primarily used as displays in European nightclubs and bars.

Via Marketing Mag UK