This is the Looftlighter. It lights fires for you without using fire or sparks or lighter fluid or anything like that. Instead, it blasts out hot air at temperatures above 1000 degrees Fahrenheit. Awesome!
The $80 gadget can save you money in lighter fluid over time, even if it takes a bit longer to get things going than methods you're probably used to. But if you're someone who starts a lot of fires in their fireplace, this could be a nice change of pace for you.