In order to advertise its Regza SV LCD HDTV, Toshiba headed out to the Black Rock Desert. There, company reps hooked an armchair up to a huge helium balloon with some cameras attached. The resulting footage of the chair traveling up to the edge of space is absolutely amazing. Enough to make me want to buy one of their TVs? Not quite, but my God, what a great ad.

Toshiba, via Gizmodo