Now you can have all the fun of a Segway without looking like a dork. Notice how the Cool Rider is positioned to be a much more stylish conveyance, ridden by a suave gentleman with an insouciant sunglasses-wearing air.
He's probably happy that he can zip along at 12mph, looking cool while spending $1250 for the privilege, about a quarter the price of the much-geekier Segway. If he wants to be really daring, he can don a pair of roller blades and ditch that standing sled altogether. Try that, mall cop.
There's a lovely lady about to try out her inline skates on one, too: