Microsoft deploys cheap burgers to sell Windows 7 in Japan

Japan has a reputation for weird advertising tie-ins but this one that matches the launch of Windows 7 with the Burger King Whopper has to be one of the oddest. As you can see in the photo above Burger King restaurants in Japan are now promoting the release of the new Microsoft operating system by selling the first 30 customers a seven-patty burger for 777 yen ($8.48).

While it might seem strange to westerners that Microsoft would promote the new version of Windows with a burger joint, it actually points to the reality that dynamic tech ads like these are far more mainstream in Japan. You can see video of Japanese fast food lovers attempting to scarf down the gargantuan burger here.

Via J-Cast