I don't know, but if I can just scream "coffee!" from my bed and wake up to a freshly brewed cup then I'm sold.
Hammacher Schlemmer says that this is "the first voice-interactive coffee maker that asks, 'Would you like to set the clock or set the coffee brewing time?' and operates in response to your verbal commands." No more sleepily punching buttons — you can just tiredly gurgle instead.
Other than the "advanced voice recognition" doohickey that is able to "identify any time of day you speak" (whatever that really means), this is pretty much the same coffee maker you could get for $15, as you'll still have to do all of the grinding, water-filling and washing for it. Except that it costs $100.
So if I'm doing all of that work anyway, is it really such a bother to press a few buttons? To amend my previous enthusiasm, give this thing a pair of robotic arms that power through all the prep and then I'm sold.