These are supposedly pictures of the iriver Story, a new e-reader that looks suspiciously similar to the Amazon Kindle. iriver has been rumored to be working on such a device, though the news comes from a online e-reader forum, so take from that what you will.
Some specs and features, also from said forum: The Story will have a 6-inch screen and a QWERTY keyboard, just like the Kindle. Unlike Amazon's model, it'll have an SD card slot for expanding the memory and be able to view PDF files without conversion, plus it'll come with a translucent ziplock cover. The battery is said to be good for 9,000 page turns.
The e-reader is expected to debut Sept. 16 in Korea, going for the equivalent of about $300. Considering none of this is official, whether or not the Story will continue in the U.S. is anyone's guess.