Measuring tape watch lets you measure out time

This may not be the easiest watch to read in the world, but it's got one of the more unique displays I've seen. Made up of three criss-crossing bands of yellow tape, it pugs the minutes on a vertical line while the hours and date cross behind it.

It's a neat design, but one that I worry would make for a bulky accessory. But I guess that's why it's still a design concept; if they figure out how to make this thing small and wearable we might just see it on store shelves.

Ale.gr via Yanko Design