Toshiba wants to join Blu-ray Association. Hell frozen over?

The Blu-ray/HD DVD war was over and forgotten a long time ago, but one company has been just refusing to get over it. Slowly but surely, Toshiba is accepting that the world is moving on. They announced a few weeks ago that they're going to release a stand-alone Blu-ray player and Blu-ray drives for their PCs, and now, they've applied to join the Blu-ray Disc Association.

From Toshiba: "In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA."

Seems like Toshiba has seen the light. Finally.

Hmm, but talk about awkward. After digging in their heels so firmly against Blu-ray, wouldn't you love to be a fly on the wall at the first meeting Toshiba shows up for? Warm handshakes and bows all around, or a short hazing period?

Toshiba via NewLaunches