Cigarette-shaped lighter blends in with its surroundings

I like simple solutions to low-level problems. They aren't going to change the world, but hey, why not have them? Take this cigarette-shaped lighter, for example. It allows smokers to carry a lighter around with them inside their pack of cigarettes without adding any bulk or clutter to their pockets. Revolutionary? No. But few products really are, so why not take what we can get?

DealExtreme via Boing Boing Gadgets