"Do these pants make my butt look big?" If you're tolerant enough to go jeans shopping with your significant other, you'll never have to answer that loaded question again. That is, if you're shopping in Australia where Buttcam has made its big debut.

Reasoning that you can't realistically see yourself directly from behind while looking behind you in a mirror, Aussie retailer Jeans West took simple technology such as a video camera attached to a monitor, and created a way to let shoppers decide for themselves just how big (or small) that booty looks in those pants. Short of using some kind of crazy online Virtual Wardrobe tech, this could be a practical solution to an age-old problem.

And for those unfortunates whose butts really do look big through this paraphernalia, well, they can rest assured that any video camera always adds at least 10 pounds, or even 20, maybe. Really.

Daily Telegraph, via GizmoWatch