LightBoy lamp brings Japanese cute to burly construction workers

In Japan, sometimes it seems as though nearly "everything" has to be cute. Such is the case with this new street construction balloon light found on Omotesando in Tokyo, Japan.

The LightBoy mascot doubles as a lamp, providing nighttime Japanese construction workers with a diffuse, non-glare light source, while humbly bowing to passersby as the late night construction crew goes about its business. If ever there was an example of Japan's mix of hard work and the "kawaii" (cute) aesthetic, this is it!

Via LightBoy