Activision CEO wants to see PS3 price slashed, worries for Sony's future

The PlayStation 3 is arguably the most expensive console to own right now. (Sure, you can add up all the Wii and Xbox 360 peripherals you want, but per console and per game the PS3 takes the cake.) It's also expensive to develop for when you don't have the chance to sell as many games, according to Activision CEO Robert Kotick, whose company publishes the likes of Guitar Hero and a million billion movie tie-ins. He's worried that such a high cost is stunting the system's growth and, as such, straining the developers who support it.

"They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow," Kotick told the UK Times Online, ominously adding, "If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP (portable) too."

Console exclusivity usually comes when Sony, Microsoft or Nintendo cuts a fat check to a publisher. It's rarer and rarer, though, as selling for one system is a guaranteed drop in sales, and the PS3 only magnifies that effect with its lower install base.

Sony is firm on its stance that it won't be pressured to cut the price of the PS3, though publishers and developers jumping ship would probably give the electronics giant a reason to think different.

London Times, via Giant Bomb