Now that the Amazon Kindle is a huge hit, it's time for upstart Interead to sashay in with its multi-hued $250 Cool-er. The target date for the launch is just before Memorial Day, with the new reader officially available in all eight colors on May 29.

Take a look at our comparison between the two e-readers, where the Cool-er's specs are listed first, compared with Amazon Kindle 2 specs (in parenthesis):

• Price: $250 ($359)
  
• Dimensions: 7.2 x 4.6 x .43 inches (8" x 5.3" x 0.36")
  
• Weight: 6.2 ounces (10.2 ounces)
  
• Screen Size: 6 inches (6 inches)
  
• DPI: 170 pixels per inch (150 pixels per inch)
  
• Levels of Greyscale: 8 (16)
  
• Touchscreen: No (No)
  
• Storage: 1GB (2GB)
  
• Memory Expansion: SD, up to 4GB (none)
  
• Processor: 400MHz (532MHz)
  
• Battery Life (single charge): 8000 pages (Read on a single charge for up to 4 days with wireless on)
  
• Wireless: No (Yes)
  
• Formats: JPEG, PDF, EPUB, TXT, MP3 (Kindle AZW, TXT, Audible AAX, MP3, unprotected MOBI, PRC natively; PDF, HTML, DOC, JPEG, GIF, PNG, BMP through conversion.)
  
• Bookstore Titles: Over 750,000 (Over 275,000)
  

Coolreaders and Amazon Kindle 2