The weasels at Time Warner Cable just blinked. Slam-dunked by the uproar of their customers here at DVICE and all over the web, threatened with protests outside their Greensboro and Rochester offices, and drawing the ire of the U.S. Congress, the company backed down from implementing its money-sucking broadband caps after a two-week firestorm. Says Time Warner Cable's CEO Glenn Britt:
"It is clear from the public response over the last two weeks that there is a great deal of misunderstanding about our plans to roll out additional tests on consumption based billing. As a result, we will not proceed with implementation of additional tests until further consultation with our customers and other interested parties, ensuring that community needs are being met. While we continue to believe that consumption based billing may be the best pricing plan for consumers, we want to do everything we can to inform our customers of our plans and have the benefit of their views as part of our testing process."
"We look forward to continuing to work with Senator Schumer, our customers and all of the other interested parties as the process moves forward, to ensure that informed decisions are made about the best way to continue to provide our customers with the level of service that they expect and deserve from Time Warner Cable."
So this "Consumption Based Billing" idea is not dead yet? The company wants to implement a web-based metering system that will show people how much data they're uploading and downloading. That should "educate" them. But if Time Warner insists on continuing its scheme to "inform our customers of our plans," customers and the U.S. Government will surely inform Time Warner of their plans if this "testing process" does keep moving forward.
Will Time Warner put this money-grabbing, anti-competitive idea to rest once and for all, or keep digging the hole deeper in perhaps one of the most ill-advised, widely disdained public relations disasters in history?