How does the idea of chocolate that you inhale sound to you? I find it a bit weird but, if Harvard professor David Edwards has got anything to do with it, breathable food could be a way of eating everything that is naughty but nice, without ending up looking like there are three of you in your pants. Le Whif consists of a small inhaler that looks like a cross between a lipstick and a shotgun cartridge — which should appeal to a lot of fetishists — to which you attach a small flavor canister.
"Over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals," says Edwards who, coincidentally (yeah, right) has a new novel out at the same time. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing."
The canisters come in three flavors: chocolate, mint chocolate; chocolate and raspberry; and chocolate and mango; and cost $4 each. You can how the good people of Paris got on inhaling chocolate in the video below.